Emotion by Design

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‘The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously’ Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world’s most revered company?Why do its campaigns – from ‘Just do it’ to the famous Nike swoosh – capture the imaginations of millions worldwide?And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help c…

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